AdvoCare Expected To Drop Sponsorship Of Former Independence Bowl
Officials from the AdvoCare V100 Bowl and AdvoCare itself today are "expected to announce the departure of the health and wellness company as the title sponsor." The move was "put in motion after a hotel tax failed to make it" through the Louisiana legislature in May. The company "recently announced a four-year deal to become the title sponsor of the AdvoCare Texas Kickoff to be featured on Labor Day weekend at Reliant Stadium in Houston." The game in Shreveport was formerly titled the Independence Bowl (SHREVEPORT TIMES, 8/22).