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Wheaties Boxes To Feature Adrian Peterson, Interactive Content

General Mills' Wheaties brand today announced that Vikings RB Adrian Peterson will appear on three limited edition boxes starting this week. Wheaties also will honor Peterson with a celebratory event later this month. The cereal brand is partnering with Blippar on the boxes. Consumers who download the Blippar app can then scan the box with their iOS, Android or Blackberry 10 device and unlock hidden content such as a video game and sharable photos (Wheaties).

SBJ Morning Buzzcast: April 24, 2024

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TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

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