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PepsiCo Signs Deal With 49ers As Levi's Stadium Founding Partner

The 49ers have signed PepsiCo as a founding partner for Levi’s Stadium, effectively replacing Coca-Cola as the team’s soda sponsor. The number of years and financial terms were not disclosed, but founding partner deals at the major league level are valued at seven figures annually. PepsiCo will be the official and exclusive non-alcoholic beverage and snack provider for the 49ers when the new facility opens in August '14, and it will brand the North fan deck in the upper deck spanning the length of the end zone. PepsiCo starting this season receives exclusive marketing rights for the 49ers, including mobile, TV and digital assets and local media and retail opportunities. The deal covers all PepsiCo brands, including Pepsi, Quaker, Gatorade and Tropicana.

To date, the 49ers have signed eight founding partners and expect to sign two more deals at that level, said team PR Dir Bob Lange. The other seven founding partners are Dignity Healthcare, Violin Memory, Brocade, SAP, Anheuser-Busch, NRG and Yahoo. The new stadium carries a total project cost of $1.2B.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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