Technology company Belkin today announced that it has signed an agreement to become the title sponsor of the Blanco Pro Cycling Team, which will be renamed the Belkin Pro Cycling Team. The team will begin competing under its new name and logo at this year's Tour de France (Belkin).
The Michigan State Univ. Board of Trustees approved adding a $24.5M two-story addition to the north end of Spartan Stadium. The 50,000-square-foot structure will “include locker rooms for teams and coaches, a locker room for officials, renovated gates that comply with Homeland Security recommendations and media rooms” (DETROIT FREE PRESS, 6/22).
The Big Ten is adding the Bridgepoint Education Holiday Bowl and the Kraft Fight Hunger Bowl to its "future postseason lineup and will face Pac-12 teams in both games" (ESPN.com, 6/23).
Former U.S. Olympic boxer Sadam Ali has signed a promotional agreement with Golden Boy Promotions (Golden Boy Promotions).
New Balance is running a full-page ad in today’s N.Y. Times and Wall Street Journal that features a red, white and blue running shoe and the copy, “Manufacturing In America Is An Excellent Idea. That’s Why We Never Stopped Doing It” (THE DAILY).