Nike Courting Potential App Developers For FuelBand Device
Nike is "embarking on an experiment" by "encouraging software developers to build applications for its FuelBand activity-monitoring device." Today, 10 companies selected to attend a three-month boot camp run by Nike and TechStars are set to travel to S.F. to "pitch investors on their businesses and how they interact with the FuelBand." Nike hopes the consumer data it has aggregated "will lead to apps that make the FuelBand more indispensable to users" (WALL STREET JOURNAL, 6/20).