NBC Sports Has Sold 75% Of Ad Inventory For '14 Sochi Games
NBC Sports has sold 75% of its advertising inventory for the '14 Sochi Games and hopes to top $800M in sales, which would set a record for a Winter Games. A major driver of the increase stems from a change in NBC’s approach to selling ads on NBCOlympics.com. For the first time, NBC is limiting the number of companies it will feature on its website to its 16 biggest TV advertisers, and it has already sold out all 16 of those digital advertising positions. NBC Sports Group Exec VP/Sales & Marketing Seth Winter said his team expects to sell more than 80% of its advertising inventory for Sochi. The last time the group sold more than 80% of its advertising for an Olympics was for Beijing in '08.
Of the USOC’s 15 largest sponsors, only Anheuser-Busch and Hilton have opted not to buy advertising. This will be the first time in a decade that A-B has not advertised during an Olympics. By comparison, it had 103 spots in the '06 Turin Games. Hilton chose not to advertise during the London Games, as well.