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USA Today's Hiestand Pens Final Sports Media Column For Paper

USA Today sports media writer Michael Hiestand writes his final column today after 24 years with the publication. Hiestand: "The people in sports media aren't a bad bunch. ... Since 1989, I've had the opportunity to get to know lots of sports industry people who are funny, creative and idiosyncratic. And entertainingly odd." He continues, "This might seem hopelessly 20th century, but if websites just see their users as Ms. and Mr. Page View, and TV networks just see their viewers as feed lots of 18-49 year-olds, they'll end up in trouble" (USA TODAY, 5/10).

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