NBC Sports Inks Marketing Partnership With Civic Entertainment
NBC Sports Group has engaged Civic Entertainment Group to develop marketing campaigns and broker promotion partnerships. CEG, which was recently acquired by Seacrest Global Group – the investment arm of Ryan Seacrest’s media holdings – starts its work with NBC’s campaign for the NHL playoffs beginning this week and will continue through NBC’s coverage of the '14 Sochi Games. CEG’s first campaign connects NBC Sports and the NHL with Crumbs Bake Shop, which is creating “Stanley Cup Cupcakes” for all 16 playoff teams to be sold at Crumbs' 65 retail locations across the country. NBC, the NHL and Crumbs will also have co-branded vehicles touring NHL playoff cities and distributing cupcakes.