Eagles, Dietz & Watson Launch "Beard Yourself" Social Media Promotion
A new Eagles promotion encourages fans to grow virtual beards on the team's Facebook page on behalf of a team sponsor. The "Beard Yourself" promotion for longtime Eagles sponsor Dietz & Watson uses C Jason Kelce and exhorts fans to Join "Kelce's Beard's Crew," by becoming virtually hirsute. A sweepstakes overlay sees the deli meat and cheese brand and the team offering a grand prize of a meet-and-greet with Kelce at the team’s NovaCare Complex, along with various prize packages. The promo will run for around a month.