Pac-12, NeuLion Partner On Digital Network Of School Sites
The Pac-12 will be the first major conference to create a network from its official school websites. The conference's multimedia arm, Pac-12 Enterprises, has selected NeuLion to make the unified digital platform for all 12 of its member schools. Each school site will maintain its own look and feel, but they will use a common video-centric digital platform, enabling the conference to share content among its university sites, aggregate the audience from all the sites and sell advertising across all of them. Pac-12 Digital VP & GM David Aufhauser said the digital network will have some similarities to centralized league networks like the NBA's and MLB's.
There remain some final pieces to put into place. Ten of the 12 schools will be part of the network when it launches in July. Utah and USC, however, still have ongoing contracts with CBSSports.com College Network as their digital provider that must expire in the next few years before they can join.