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Volume 24 No. 155
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BBVA Compass Today Introduces Online NBA Banking Products

BBVA Compass today announced the introduction of NBA Banking, the company's NBA-branded checking and saving accounts. As part of the effort, the bank has signed multiyear endorsement deals with Thunder F Kevin Durant and Rockets G James Harden, who will begin appearing in ads starting this weekend. BBVA, which is the official bank of the NBA, has begun using #Realfan and encouraging fans to post photos on Twitter and Instagram to display their "fandom" and promote the bank's products (BBVA Compass).