AmEx Activating Around NBA All-Star Media Day With Live Stream
Today is NBA All-Star Media Day, and league partner AmEx is partnering with NBA Digital for digital live stream access to the day's events from Houston beginning at 1:30pm ET on NBA.com. This will mark the first time fans can watch the media sessions live. In the days leading up to today, fans could submit questions for players via Twitter hashtag #AmexAllStar. AmEx will also activate via integration with TNT Overtime, a live video player that offers a companion experience to All-Star weekend (NBA).