UFC Signs Deal To Make Ticketmaster Its Preferred Resale Outlet
The UFC has signed on as the latest sports property to make Ticketmaster its preferred ticket resale outlet, joining the NFL and NBA. The deal, expected to be announced today, will allow those who purchased their initial tickets through Ticketmaster to resell them by cancelling and reissuing bar codes, offering a seamless transfer that properties hope will cut into the market advantage held by StubHub. Because the UFC does not use Ticketmaster as its primary vendor for all its events, bar code transfers will not always be available.
The link will not keep sellers from offering their tickets on StubHub and other resale sites, so long as they are willing to continue emailing PDFs or shipping hard tickets, as they have thus far.