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Volume 24 No. 158
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Dwyane Wade Partnering With Li-Ning On Signature Shoe/Apparel Line

Li-Ning and Heat G Dwyane Wade today in Beijing officially announced a multiyear partnership to create a new footwear and apparel brand called WADE. The signature line will be available soon at Li-Ning retail stores and online throughout China, with a U.S. debut planned for '13. Financial terms were not disclosed. The company will start with adult apparel and footwear, with plans for a future kids line. Wade will have input into the design and marketing of the brand's products, as well as a role in picking future endorsers (Li-Ning).