Big 12 Set To Formally Announce $2.6B Media Rights Deals
The Big 12 will announce its new media rights deals today, six months after they reached an agreement on the broad terms of the deals. ESPN and Fox Sports agreed to pay $2.6B over 13 years ($200M per year) for a broad swath of media rights. Each Big 12 school will average around $20M a year. Pac-12 schools, which also partnered with ESPN and Fox, will average nearly $21M per school. ESPN and Fox will share the conference's football rights, and ESPN will control its basketball rights, starting with the '12-13 season.
Overall, at least 25 Big 12 football games will be available on a national TV platform (ABC, ESPN, Fox and FX). As part of the deal, ESPN will have rights to up to 23 football games. Fox will pick up the rights to at least six football games for its broadcast channel. Big 12 schools can retain rights one home football game and four men's basketball games. The deal runs through the '24-25 season.