Marriott Launching New Activations Around NFL Sponsorship Deal
Marriott is launching a "Greatness on the Road" player of the week award to support the second year of its NFL corporate sponsorship. The program in support of Marriott’s Courtyard brand, the league’s official hotel, will be supported with an ad buy across NFL Network’s expanded Thursday night TV package. Associated marketing efforts include a guest road warrior of the week, to be awarded with frequency/loyalty points; an appearance on Courtyard’s Facebook page; and a chance to win a trip to Super Bowl XLVII, where the final '12 Greatness on the Road winner will be named at the NFL Honors show.
An additional Facebook sweepstakes offers a top prize of trips and tickets to each of the winner’s favorite NFL team’s '13 regular-season road games, an instant-win scratch-off game at Courtyards and a special Courtyard NFL Fan Package for weekends during the season. IMG Consulting handles marketing for Marriott.