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Secondary Ticket Market For Super Bowl Is Soft Compared To '11

The secondary ticket market for Super Bowl XLVI is showing considerable softness compared to last year, even with a sharply reduced seating inventory at Lucas Oil Stadium and the big-market matchup of Giants-Patriots. StubHub officials last night said the company's average sales price for the game was $2,750, 24% below the $3,596 seen at a similar point before last year's Packers-Steelers game in Cowboys Stadium. Similarly, ticket metasearch engine FanSnap showed an average listing price of $3,666 per ticket, 22% below the $4,683 average listing seen at a comparable point prior to Super Bowl XLV.

Demand and ticket pricing remains much stronger than the Saints-Colts matchup two years ago and Steelers-Cardinals three years ago.

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