Volkswagen Unveils TV Spot It Will Run During Super Bowl Telecast
Volkswagen today on its YouTube channel released a version of the ad it will run during NBC's Super Bowl telecast on Sunday. The spot, titled "The Dog Strikes Back," features the story of a dog named Bolt who is inspired to get in better shape by the performance of the '12 VW Beetle. A 75-second version is viewable online; the gameday version is 60 seconds (Volkswagen). The "last third of the spot" features a transition to the cantina setting from "Star Wars," where characters debate "whether the dog is funnier than Little Vader" from last year's VW ad (ADWEEK.com, 2/1).