FullCircle Ventures To Represent Pocono Raceway For Marketing
FullCircle Ventures will announce as early as today a new multiyear partnership with Pocono Raceway to represent the Pennsylvania track in marketing initiatives. As part of the deal, the Charlotte-based firm will aim to find a naming-rights partner for Pocono. In addition, FullCircle will focus on corporate sponsorship, race entitlement, suite sales and trackside marketing, while also identifying and developing new entertainment opportunities for the track.
FullCircle’s aim is to secure long-term title sponsorships for Pocono Raceway’s two NASCAR Sprint Cup Series events, following Sunday’s Good Sam RV Insurance 500. The entitlement contracts for Pocono’s August race, as well as for the June Sprint Cup event that was sponsored in '11 by 5-Hour Energy, expire this year. Pocono also hosts one NASCAR Camping World Truck Series race and two ARCA Series races each year.