Omega Agrees To Five-Year Deal To Sponsor PGA Of America

Omega and the PGA of America today announced a five-year sponsorship deal that makes the Swiss brand the "official timepiece of the PGA Championship, the Senior PGA Championship and the PGA Grand Slam of Golf, as well as the 2012 and 2014 Ryder Cups." Omega is "expecting the partnership to raise its golf profile and expand its reach in the United States," from which it brought in about 10% of its sales last year. Omega is already invested in golf "in Europe, where it sponsors the European Masters, and in Asia, where it sponsors the World Cup of Golf at Mission Hills in Shenzen, China" (NYTIMES.com, 6/30).

Omega is activating around its deal with a print ad that runs in both USA Today and the N.Y. Times. It depicts a golf ball and an Omega watch suspended against a starry background with the copy, "The Next Great Mission." The ads feature both the PGA of America and Omega logos (THE DAILY).