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Beckham To Serve As Samsung Ambassador Around '12 London Games

IOC TOP sponsor Samsung has signed Galaxy MF David Beckham as its '12 London Olympics global brand ambassador. Beckham will appear in advertisments and PR campaigns "throughout Samsung's London 2012 marketing push." Samsung is the worldwide Olympic partner for wireless communications equipment and is "set to be one of the partners for the Olympic Torch Relay that precedes the event" (MARKETINGWEEK.co.uk, 5/4).

It is unclear if Beckham will be part of England's national soccer team for the '12 Games. Beckham today said that his "best chance to make the Olympics may be as part of the coaching team or backup staff" (AP, 5/4).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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