Corona To Sponsor Boxing On ESPN In Deal Similar To Tecate's
Four months after losing prominent boxing sponsor Tecate from its "Friday Night Fights" show, ESPN will replace the Mexican beer brand with its far larger competitor, Corona. The nation's No. 1 selling import beer debuts this week as presenting sponsor of the "Friday Night Fights" broadcast on both ESPN2 and ESPN Deportes, the network will announce today.
The sponsorship mirrors the dominant position Tecate held, with placement on the ring mat and in the corners, in studio, online and in print, as well as presenting sponsorship of ESPN Deportes' weekly "Golpe a Golpe" boxing studio show featuring Mexican star Juan Manuel Marquez. Corona also will sponsor "A Los Golpes," a boxing news show that airs on ESPN Deportes Radio.