Kia Rolling Out TV, Print Ads Featuring Blake Griffin Dunk
Clippers F Blake Griffin’s dunk over a Kia Optima, which won the Sprite Slam Dunk Contest last Saturday as part of the NBA’s All-Star Weekend, will be incorporated into a TV ad breaking tonight on ESPN’s NBA doubleheader, as well as tonight’s Clippers-Lakers broadcast on FS Prime Ticket and FS West. The ad shows a side view of the dunk in slow motion, enough to include the beauty shot that is a staple in any auto. It says, “Not your average dunk. Not your average mid-sized sedan.”
Print versions of the ad appear in Friday’s USA Today and L.A. Times.