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Volume 24 No. 159
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Callaway Launches Ad Campaign Seizing Upon Its Lamborghini Deal

Callaway launched an advertising offensive against TaylorMade’s new white R11 driver today with a full-page ad in USA Today entitled “Performance Over Paint,” featuring Callaway’s new RAZR Hawk driver. The ad promotes the new strategic alliance between Callaway and Lamborghini, whose R&D teams have worked together to develop the forged composite materials in both the car and the driver.