Snickers will return as presenting sponsor of WrestleMania for a sixth consecutive year after Mars Wrigley and WWE renewed the partnership. New for this year, Snickers also becomes presenting partner of the WrestleMania main event, which is the first time the marquee match has ever been sponsored. The agreement includes custom video content featuring WWE talent that will air during "Monday Night Raw" on USA Network and "Friday Night SmackDown" on Fox, as well as during WrestleMania on Peacock, NBCUniversal’s streaming service. Custom digital and social content will be distributed on WWE.com and WWE’s YouTube channel. For the fourth consecutive year, Snickers has released limited-edition "Hunger Bars" featuring the taglines of WWE performers Roman Reigns, Charlotte Flair, Sasha Banks, Alexa Bliss and The Miz. The bars will be sold at Dollar General stores beginning in mid-March. WrestleMania 37 is set for April 10-11 at Raymond James Stadium in Tampa. The stadium was slated to host the event last year, but the pandemic forced WWE to shift to a pre-taped production at other locations without fans. WWE is coordinating with local partners and government officials on COVID-19 precautions, and will announce stadium capacity, ticket availability and safety protocols in the coming weeks.
