Camillo believes a diverse boardroom better serves a franchise's ever-changing fan baseGETTY IMAGES
Flyers President of Business Operations Valerie Camillo's recipe for success includes a "mix of ingredients," and "specifically, a mix of voices," according to Ben Raby of THE HOCKEY NEWS. This was at the "forefront of Camillo’s efforts" in the $265M initiative to "renovate Wells Fargo Center." Camillo estimated 40-50 employees "were included in the design process for the new spaces." She described her "leadership group as balanced -- 50 percent men, 50 percent women." Camillo noted the '18-19 Flyers team photo was the "first to include women executives." Camillo: “We have women in key roles. We have a diverse team making decisions on innovation. There’s very little group think.” Camillo "wants diversity in the boardroom because she wants it to serve an ever-changing fan base." Camillo: “We want to remain relevant as our core fan base ages, we have to win and attract the next generation of hockey fans. That’s a more diverse generation of hockey fans.” Raby noted that growth was "most noticeable through sales for the Assembly Room, which includes 750 standing-room only tickets." The Flyers said that the section "brought in a new audience," as 89% of those buyers "had not attended a game in the previous three years." And they were "at an average age of more than 10 years younger than the fan base as a whole" (SI.com, 1/24).
