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Sports Business Daily issues
Volume 27 No. 90
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Kings Eschew Typical Sponsor On Helmet For Counseling Program

January 14, 2021
The NHL Kings’ home and away helmets this season “will feature the logo of the California HOPE Crisis Counseling Program, a mental health and wellness initiative” funded by FEMA and run by the California Department of Health Care Services, according to Jack Harris of the L.A. TIME...

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SBJ Unpacks: New Assets Abound For NHL This Season

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