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Volume 27 No. 83
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The Lizard King: Geico Tops NHL Ad Spenders During Last Season

Geico, the NHL’s official automotive insurance provider in the U.S. since '10, was the biggest ad spender during NHL-related telecasts last season, according to iSpot.tv data. The company spent an estimated $31.4M, a 14% increase over its outlay during the '18-19 campaign. Additionally, Geico...

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