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Sports Business Daily issues
Volume 27 No. 83
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The Lizard King: Geico Tops NHL Ad Spenders During Last Season

By David Broughton
January 13, 2021
Geico, the NHL’s official automotive insurance provider in the U.S. since '10, was the biggest ad spender during NHL-related telecasts last season, according to iSpot.tv data. The company spent an estimated $31.4M, a 14% increase over its outlay during the '18-19 campaign. Additionally, Geico...
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