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Sports Business Daily issues
Volume 27 No. 83
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NHL Spons-O-Meter: League Sees Increase In U.S.-Only Partners

By Mark J. Burns
January 12, 2021
The NHL begins the season with 14 U.S.-only sponsors, up from 11 last year. Newcomers include A-B InBev (non-exclusive to co-exist with Boston Beer Company), Guaranteed Rate and Verizon, which came on as the official 5G sponsor of the NHL last September. Guaranteed Rate, the league's first off...
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