Group Created with Sketch.
Volume 27 No. 83
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Audience Analysis: Takeaways From An Expanded Wild Card Round

An expanded Wild Card weekend led to lower average viewership for the NFL, but the move from four games to six meant overall consumption increased. The games this past weekend across Fox, NBC, CBS, Nickelodeon, ABC, ESPN, ESPN2 and Freeform averaged around 24.2 million viewers. Last year, four game...

Already a Subscriber?



Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...