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Sports Business Daily issues
Volume 27 No. 83
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Audience Analysis: Takeaways From An Expanded Wild Card Round

By Austin Karp
January 13, 2021
An expanded Wild Card weekend led to lower average viewership for the NFL, but the move from four games to six meant overall consumption increased. The games this past weekend across Fox, NBC, CBS, Nickelodeon, ABC, ESPN, ESPN2 and Freeform averaged around 24.2 million viewers. Last year, four game...
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