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Sports Business Daily issues
Volume 27 No. 83
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NBC Sports Launching Olympic Ad Engine To Help Guide Marketers

By Chris Smith and John Ourand
January 13, 2021
Faced with selling advertising for a delayed Olympic Games, NBC is bolstering its ad sales efforts with a platform called the Olympic Ad Engine that is designed to help advertisers create more effective messages. NBC execs demonstrated the Olympic Ad Engine for a group of reporters on a Micro...
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