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Volume 27 No. 91
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Chase Elliott Getting New Beverage Sponsor With PepsiCo/Mtn Dew Exiting

Hendrick Motorsports and driver Chase Elliott have landed a new beverage category sponsor in Adrenaline Shoc, a Keurig Dr Pepper-aligned healthy energy drink brand that is replacing outgoing partner PepsiCo/Mtn Dew. PepsiCo is a longtime partner of HMS and Elliott had been one of its major endorser...

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