Group Created with Sketch.
Volume 27 No. 91
  • Created with Sketch.
  • Created with Sketch.
  • Created with Sketch.

Chase Elliott Getting New Beverage Sponsor With PepsiCo/Mtn Dew Exiting

Hendrick Motorsports and driver Chase Elliott have landed a new beverage category sponsor in Adrenaline Shoc, a Keurig Dr Pepper-aligned healthy energy drink brand that is replacing outgoing partner PepsiCo/Mtn Dew. PepsiCo is a longtime partner of HMS and Elliott had been one of its major endorser...

Already a Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...