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Sports Business Daily issues
Volume 27 No. 87
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Review: How Nickelodeon's NFL Telecast Landed With A Six-Year-Old

By Rick Ellington
January 11, 2021
The decision by the NFL and CBS to simulcast yesterday’s Bears-Saints playoff game on Nickelodeon resulted in thousands of parents around the country watching the channel-specific broadcast with their children. I know that, because I was one of those parents. There was no way that my six-year...
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