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Sports Business Daily issues
Volume 27 No. 91
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Pepsi Going All-In On Super Bowl Halftime; Won't Run In-Game Ad

January 8, 2021
PepsiCo will not run a standalone ad for its Pepsi brand in Super Bowl LV next month, but "will instead pour all of its money into the brand’s sponsorship of the halftime show featuring The Weeknd," according to E.J. Schultz of AD AGE. It is the first time since '17 that PepsiCo has "opted ou...
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