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Sports Business Daily issues
Volume 27 No. 87
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NHL Seeks New Revenue Sources In Division Naming Rights, Helmet Ads

January 6, 2021
An NHL team president said that helmet ads were critical to help offset huge losses facing teams Photo: CAPITALS The "lasting legacy" of the pandemic on the NHL could be a change in how the league markets itself and a "new, more aggressive pursuit of revenues," according to Elliotte Fri...
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