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Scarcity Pushes Sugar Bowl Ticket Prices To All-Time High

StubHub's cheapest ticket for the Clemson-Ohio State Sugar Bowl as of Tuesday was $626Getty Images

The average price for a ticket to Friday's Sugar Bowl between Ohio State and Clemson at Mercedes-Benz Superdome, one of the CFP semifinal games, is "over $1,700, by far the most expensive ticket for a Sugar Bowl, and the seventh-highest average in college football history," according to Kyle Rowland of the TOLEDO BLADE. That is $108 "more expensive than last season’s national championship game between LSU and Clemson at the Superdome." The "cheapest available" '21 Sugar Bowl ticket on StubHub as of Tuesday was $626. The game in New Orleans "will have 3,000 ticketed spectators because of the coronavirus pandemic -- 728 tickets for parents and family members of Ohio State players and coaches, 728 tickets for parents and family members of Clemson players and coaches, and 1,544 tickets for sponsors, business partners, and local Sugar Bowl season ticket holders." Parents and family members "receive their tickets at the gate, preventing them from making a quick buck," so "just 1,544 tickets can reach the hands of scalpers or online ticket marketplaces, sending prices soaring to record levels." The other semifinal between Notre Dame and Alabama -- to be played at AT&T Stadium -- has an "average ticket price of $893, the most expensive Rose Bowl in the past decade by $150, but far less than the Sugar Bowl" (TOLEDO BLADE, 12/30).

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