The NBA begins the '20-21 season with 39 league-level partners, up from 29 at the beginning of the '19-20 season. The list below excludes any NBA deals that are considered promotional partnerships.
|
BRAND
|
CATEGORY
|
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2K Sports
|
Video game software
|
|
Adidas
|
Footwear
|
|
American Express
|
Payment services
|
|
Anheuser-Busch InBev (Michelob Ultra)
|
Beer
|
|
AT&T
|
Wireless, telecom and technology services
|
|
Beats By Dre
|
Audio, speaker, headphones |
|
BetMGM
|
Sports betting
|
|
CarMax
|
Auto retailer
|
|
DoorDash
|
On-demand delivery platform
|
|
EA Sports
|
Video game software |
|
ExxonMobil (Mobil 1)
|
Motor oil, motor fuel, lubricant
|
|
FanDuel
|
Daily fantasy sports, sports betting
|
|
Fox Bet
|
Sports betting
|
|
Hotels.com (Expedia Group)
|
Travel
|
| Hyperice |
Recovery technology |
|
Kaiser Permanente
|
Healthcare
|
|
Kia Motors
|
Automotive
|
|
Kumho Tire
|
Tire |
|
Louis Vuitton
|
Luxury bags and luggage
|
|
Moet Hennessy
|
Spirits and champagne
|
|
Microsoft
|
Artificial Intelligence, cloud, laptop, Machine Learning |
|
New Balance
|
Footwear
|
|
New Era
|
Headwear provider
|
|
Nike
|
On-court outfitter
|
|
Oculus
|
Virtual Reality headset
|
|
Panini
|
Trading cards |
|
PepsiCo (Gatorade)
|
Sports drinks, nutrition |
|
PepsiCo (Mtn Dew, Aquafina, Brisk, Doritos, Ruffles)
|
Soft drink, water, iced tea, salted snacks |
|
Puma
|
Footwear
|
|
SAP
|
Business analytic software, business intelligence software, cloud |
|
ServiceNow
|
Workflow |
|
Spalding
|
Basketball, backboards
|
|
State Farm
|
Insurance |
|
Taco Bell
|
QSR |
| Tissot |
Timekeeper |
| Under Armour |
Apparel, footwear
|
|
William Hill
|
Sports betting |
|
Yahoo Sports
|
Fantasy, gaming |
|
YouTube TV
|
Streaming service/NBA Finals |
