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WNBA Hires Nike's Phil Cook To Be League's First CMO

The WNBA hired Nike Senior Dir of Concept & Consumer Go To Market PHIL COOK as the league’s first CMO, where he will develop the league's "distinct brand while driving revenue and engaging fans across social platforms," according to Emmy Liederman of ADWEEK. In his new position, Cook will also "focus on redefining the WNBA as a staple of progressive entertainment and social justice." Cook will "work closely" with NBA CMO KATE JHAVERI to continue to "develop a strong online army of basketball superfans and influencers through consumer analytics and data strategy" (ADWEEK.com, 12/4).

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