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Volume 27 No. 84
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WNBA Hires Nike's Phil Cook To Be League's First CMO

The WNBA hired Nike Senior Dir of Concept & Consumer Go To Market PHIL COOK as the league’s first CMO, where he will develop the league's "distinct brand while driving revenue and engaging fans across social platforms," according to Emmy Liederman of ADWEEK. In his new position, Cook wi...

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