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Your Name Here: Climate Pledge Signage Going On Seattle Arena

The Kraken on Saturday morning will attach Climate Pledge Arena signage to the top of the arena at Seattle Center. Amazon, which will not have its name anywhere on the building, secured the naming-rights agreement on June 25. Saturday also marks the two-year groundbreaking anniversary for the $900M-plus venue, which will open in ‘21 ahead of the team’s inaugural season. “The climate pledge is something we’ve totally signed onto, the first zero carbon arena in the world,” said Kraken CEO Tod Leiweke to THE DAILY. “A building, that two years into its existence, is committed to no single-use plastics. A building where players will literally skate on rain water collected from the roof. … This is another big step in showing the world that one of the great, new arenas is taking flight” (Mark J. Burns, THE DAILY).

KEY TIME FOR TEAM, ARENA: In Seattle, Geoff Baker reported signage has been a “somewhat controversial topic at the arena.” KeyBank “stopped paying for naming rights a decade ago, but the venue’s ‘KeyArena’ sign remained in place until last summer after city officials determined the cost of removing it was prohibitive.” That meant the venue “continued to be referred to colloquially as ‘KeyArena’ -- much to the consternation of the Oak View Group developer now in the process of doubling its square footage” (SEATTLE TIMES, 12/2).

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