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Sports Business Daily issues
Volume 27 No. 86
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SBJ Unpacks: How Brand Marketing Has Pivoted During Pandemic

December 2, 2020
Brand marketer Elisa Padilla , formerly CMO of BSE Global, says the COVID-19 pandemic has permanently changed brand marketing and warned C-suite executives that to stay on top, “You have to be forward thinking and innovative in what the world is going to look like post-COVID and how the pand...
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