Pistons Strike Multiyear Deals With FanDuel, DraftKings

The Pistons have entered into multiyear deals with FanDuel and DraftKings, establishing a "joint marketing campaign that includes in-arena signage, television, radio advertisements and more," according to Omari Sankofa II of the DETROIT FREE PRESS. The Pistons also are working with MotorCity Casino Hotel to "offer new game day experiences at the newly designed FanDuel Sportsbook." On game days, the casino "will host giveaways, viewing parties and more." The Pistons as part of the DraftKings agreement "will hold a 'Piston For A Day' VIP fan experience contest, which will allow winners to sign a 'Pistons Contract' for a day, pose for a photo with a member of the front office staff, get a postgame shot on the Little Caesars Arena floor, a one-hour shootaround on the Pistons Practice Court at the Henry Ford Detroit Pistons Performance Center and more" (DETROIT FREE PRESS, 12/1).