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Sports Business Daily issues
Volume 27 No. 86
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Under Armour Launching Stephen Curry's New Personal Brand

November 30, 2020
Curry Brand could help UA gain momentum against its rivals, especially with younger consumers Photo: UNDER ARMOUR Under Armour is launching the Curry Brand with longtime endorser and Warriors G Stephen Curry, in a "bid to reach younger consumers and compete with Nike and its Jordan Bran...

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