Naomi Osaka Stars In Beats By Dre's Latest Ad Campaign

Beats by Dre has "kicked off its next ad series, again showcasing Gen Z talent and topical, thought-provoking messages" starring tennis player Naomi Osaka, according to T.L. Stanley of ADWEEK. "Flex That," from creative agency Virtue Worldwide, N.Y., is "made up of a series of three vignettes" starring Osaka, Grammy-nominated rapper-songwriter Cordae and rising artist Flo Milli The 30-second spots are "part of the introduction for a few Beats product called Flex, targeted at young consumers and priced at $50." The work "follows in the footsteps" of the recent Beats mini-movie, "You Love Me," from agency Translation, "produced with an all-start cast," including Osaka and NASCAR driver Bubba Wallace (ADWEEK.com, 11/24).