Survey is designed to help teams consider how best to sell tickets and communicate effectively with fansGetty Images
MLB is "quietly reaching out to fans to learn what would make them feel that a day at the ballpark would be safe and comfortable" as the league "prepares for a season in which attendance could be restricted," according to Bill Shaikin of the L.A. TIMES. In a survey presented to a "sample of visitors on the league’s website, fans are asked to estimate when they believe live sporting events will be safe to attend; to suggest what percentage of tickets should be sold; to rate the response of local, state, and federal authorities to the pandemic; and to say how they would determine whether going to a game would be safe." The survey "makes no mention of players, and in fact it extends into marketing areas beyond health and safety." The survey is designed to "help teams consider how best to sell tickets and communicate effectively with fans, according to a league official, and the results will not be used to determine MLB health and safety protocols next season." The survey asks fans to "rate how risky they consider 25 activities, a list that includes going to a stadium, attending a concert, eating indoors or outdoors at a restaurant." The survey also "asks what safety measures should be prioritized at games, including free masks, socially distanced seating, in-seat concessions delivery, and specific entry and exit times" (L.A. TIMES, 11/25).
