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Sports Business Daily issues
Volume 27 No. 83
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Sports Leagues Having Hard Time Converting Gen Z Into Fans

November 25, 2020
Sports execs have ramped up efforts to connect to Gen Z, like NBA bringing TikTok stars to All-Star Photo: NBAE/Getty Images The U.S. sports industry is “confronting a Generation Z problem,” as those in that demo have “eschew traditional television-viewing and subscrib...
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