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Mizzou Getting Ahead Of NIL Changes With Opendorse Partnership

Partnership announced earlier this month made Mizzou the first SEC school to work with OpendorseGetty Images

The Univ. of Missouri is "getting ahead of the curve" through its new partnership with Opendorse as the college sports world "anticipates a seismic rule change that would nationalize the right for college athletes to profit off their own name, image and likeness," according to Bennett Durando of the ST. LOUIS POST-DISPATCH. The "consensus within athletics departments is that the rule change is inevitable, and that it’s time to find ways to capitalize on it," so Mizzou decided Opendorse’s technology and training is the "best way to capitalize." The partnership was announced Nov. 5, and made Mizzou the first SEC school to work with Opendorse. The school agreed to a four-year deal through August '24 that "will cost just shy of $100,000 in total." The contract also outlines "90-minute NIL education sessions with staff members, coaches and athletes," which will in part share “insights on the NIL landscape and best practices for helping student-athletes maximize their NIL value.” Opendorse partnered with the school to "create a program called TradeMark," which will provide Mizzou athletes "access to advanced analytics about their own social media through Opendorse’s system." It also involves "training about social media awareness" (ST. LOUIS POST-DISPATCH, 11/20).

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