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Volume 27 No. 53
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Audience Analysis: CBS' Masters Finale Runs Into NFL Headwinds

A combination of factors led to the least-watched final round of The Masters on record this past Sunday. CBS drew 5.59 million viewers for the telecast from 11:00am-3:19pm ET, which ran right into the heart of NFL game programming on Fox (a window that also marked Fox' best NFL regional window sinc...

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