Menu
Media

NFL Partners With Instagram To Reach Younger Fans

The NFL is attempting to "reach younger viewers" through a partnership with Instagram's Playmakers program, and an "NFL edition of their Student Section program," according to Conor Orr of SI.com. With the Instagram tie-in, the league is "playing around with content and asking some of its traditional footage to be seen through another set of eyes -- namely 17- through 20-year-olds." The programs give college students at big schools "access to a trove of original NFL content with a directive of making highlight videos and cut-ups showing a player from their college who is now succeeding in the NFL, or some other variation on that theme." It also "hands the NFL a magic mirror of sorts; an opportunity to see itself through the eyes of a much younger cross section of people." The league wants to "attract the lay fan at Alabama, for example, who has an interest in football but is in an area with no professional team and has no traditional ties to the NFL." The league also wants to "have a sympatico relationship with younger content creators who can have a nontraditional take on the standard highlight and can amplify the product beyond the milquetoast highlight," which has "largely lost its appeal with younger audiences." In the future, the students who edit highlights "will be in the locker room and on the sidelines, mentored directly by NFL social personnel" (SI.com, 11/6).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2020/11/09/Media/NFL-Instagram.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2020/11/09/Media/NFL-Instagram.aspx

CLOSE