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Sports Business Daily issues
Volume 27 No. 84
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Bridgestone Joins Sponsors Canceling Super Bowl Hospitality Events

By Ben Fischer
November 4, 2020
Bridgestone is the latest NFL sponsor to scrap its hospitality plans at Super Bowl LV in Tampa, citing uncertainty surrounding the pandemic and the league’s plans to scale down events to avoid COVID-19 spread. Usually, Bridgestone would host about 100 tire dealers and retailers for three days...
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