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Shoot 360 Brings Data, Analytics To Basketball Training Equipment

Warriors Basketball Academy will be the first NBA youth program to adopt Shoot 360's techSHOOT 360

Shoot 360 "aims to revolutionize basketball training with data-driven workouts" with their equipment where "analytics are literally put into practice," according to Daniel Brown of THE ATHLETIC. That equipment includes high-tech shooting stations where sensors "track the flight of each shot like an air-traffic control tower" and "individual workout booths that test a player’s ball-handling and passing skills with computerized accuracy." Former NBAer and Shoot 360 investor Zaza Pachulia said, "It’s a game-changer. The data and the analytics and the numbers are a huge part of our business, right? So, basically, this provides you the numbers, the quick feedback, and allows efficient repetition for the athletes. It kind of checks all the boxes." Brown noted the company now has "nine training centers across six states." The Warriors Basketball Academy "will become the first youth program in the NBA to adopt Shoot 360 technology." The row of new shooting cages at the Warriors Academy facility "has an arcade feel," and the "general design of a workout is 30 minutes at the shooting cages, then 30 more at the ball-handling and passing station." The Warriors, at the NBA level, "haven’t incorporated the technology into their own workouts yet," but Warriors G Stephen Curry is "tentatively scheduled to check it out next week." The NBA G League Ignite, coached by Brian Shaw, "works out on the Shoot 360 cages installed at the Ultimate Fieldhouse" in Walnut Creek, Calif. (THEATHLETIC.com, 10/27).

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